Let's face it, we are living in a time of great discord in America.
The land of the free just isn't, for many of us. Using the poem "Let America Be America Again" by Langston Hughes as a backdrop, #iamerica is an initiative to shed light on those on the outside looking in. By sharing these stories the goal is to show there is more that unites us than divides us. Sure, it's a bit of a cliche, but it's true. Video, OOH, social posts and a website encourage viewers
to share their stories in order to build a picture of the American promise.