AT&T Wireless Retail Experience
mLife was all about making your mobile life better. As part of that promise, we created signage, traffic flow, brochures and other marketing materials that worked together to create a one-of-a-kind retail customer experience.
Creative Director
Art Director
Motorola
Global
Branding
Motorola lagged in sales to formidable competitors. Polsitioning Motorola as the industry leader meant leveraging innovation on a platform of desirability. To accomplish this we along with the Ogilvy Brand Integration Group developed a visual language that created a consistent look, feel and attitude across retail, B2C and B2B throughout the world. Sales of Motorola devices, technology and services surged past the competition.
ROLE:
Creative Director
Art Director
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Pollin's
of Napa
Pollin's was a small upholstery business founded in Napa, California in 1947. Wanting to expand into a custom furniture business targeting well known interior design and architectural firms, the business needed a new brand identity. I had the pleasure of re-imagining the brand from the ground up, designing and implementing the full identity – a new logo, new marketing materials, a new facade and redesigned showroom, new delivery truck signage, building an interactive website, and executing a print and digital advertising campaign. Pollin's business grew by more than 300% after the relaunch.
Creative Director
Art Director
Design Director
Copywriter
Social Media Strategist
Digital Media Designer
40th Annual California Bluegrass Association Jamboree
I designed and illustrated posters, tee shirts, hats and other swag for the 40th anniversary of the CBA Father's Day Bluegrass Jamboree.
Art Director
Designer
Illustrator
Book Design
I have designed a number of book covers and interior layouts for publishers, authors and photographers including a book I wrote for my own daughter.
Art Director
Designer
Writer
Illustrator
This novel by David Steinman is based on the true story of the genocide that took place in Ethiopia in the 1990's.
A riveting novel by J. David Poling of intrigue and corruption, and a new independent voice leading America out of the darkness.
I wrote and designed this book for my daughter. It's the adventures of an aqua-dog in search of his favorite snack, crabbies.
This novel by David Steinman is based on the true story of the genocide that took place in Ethiopia in the 1990's.