Thirty Ads

In Thirty Days

Challenge

Sheltered in place during the Corona Virus outbreak has been a challenge for everyone in every walk of life. To keep myself occupied and keep my creative juices flowing, I decides to challenge myself to come up with a new ad or ad campaign every day for 30 days. These are some of my more successful concepts for a variety of brands, not actual clients, but hey, you never know.

NIKE AFTERWEAR

is a concept that asks, "What if Nike launched a line of finely tailored clothing?" I interpreted that not with well known professional "Nike" athletes, but with real high school athletes.

Photos by Jeff Dietz.

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LEVIS LINGERIE

The brief: What if Levi's made women's undergarments out of denim? Simple and clean.

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VIRGIN GALACTIC + COKE

I combined two briefs to created a co-branded ad. The Virgin Galactic brief was to promote luxury space travel. The Coke brief was to position Coke as an ultra-premium brand. If you've got the scratch to afford a trip to the moon, you would expect everything about the trip to be ultra-premium by association.

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FORD TOUGH BABY

This was a fun one. The brief: How would you promote baby toys if they were "Built Ford Tough."

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GEICO TIME INSURANCE

What if you could file an insurance claim to get lost time back? That was the subject of this brief. I created a TV spot that shows the frustration and wasted time of a typical Zoom business meeting.

INKKAS FOOTWARE

partnered with LucasFilms to launch a Star Wars themed line of shoes to coincide with the release of the latest film in the franchise. For this campaign I used digital, OOH and print to reach the target audience. Much like the Jedi, Inkkas is out to save the world – one shoe at a time. As part of the 1 Shoe 1 Tree project, Inkkas plants one tree for every purchase. In partnership with TreesForTheFuture, Inkkas is helping reforest the world to provide sustenance for local populations in developing countries. 

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TJ'S FITNESS

is a local gym that offers a full spectrum of fitness programs for individual, families and teams. I created a new logo and posters.

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MIRALAX

Well, you know what it's for. A number of years ago while working very late, a group of fellow creatives at Ogilvy got into a discussion about the best euphemisms for doing number two. All these years later I thought it would be an unconventional way to advertise the brand.

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MARVEL COMICS

The brief: What if Marvel started a brewer. This one largely turned out to be a fun exercise in packing design with a little advertising thrown in.

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CHIPOTLE

The breif: What if Chipotle started offering Italian cuisine along with Mexican? The flags of Mexico and Italy use the same red and green colors, only reversed. Also, the word yes is the same in Spanish and Italian "si." The only difference being the accent mark above the "i" in Italian. I created this social media ad to highlight these subtle differences with the goal of letting viewers know that creating an Italian menu is a natural extension for the brand.

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MAOLI' SKINCARE

This work was created as part of a Kickstarter campaign to raise funds to begin full-scale production, and establish distribution and fulfillment networks for this line of all natural skin care products.

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WASHINGTON FOOTBALL

For years individuals and organizations have been pushing for a name change for this storied football team. The owner and many fans resisted. By comparing the name and logo to a clearly racist symbol and name, the goal was to create a groundswell of dissent and finally convince the Washington organization and the NFL to retire the inappropriate old stereotype.

This work was done prior to the organization retiring the Redskins name for good.

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