Consumer packaged goods

I've worked on a wide variety of CPG brands over the years.

Here's a sampling.

ROLE:

Creative Director

Art Director

HERSHEY'S ONLINE RECIPES
HERSHEY'S ONLINE RECIPES

This campaign engaged consumers to visit the Hershey's website for hundreds of recipes. Website traffic increased threefold within weeks of the launch.

Hershey's Ad
Hershey's Ad

MiraLAX Print
MiraLAX Print

Sometimes no explanation is required.

HERSHEY'S ONLINE RECIPES
HERSHEY'S ONLINE RECIPES

This campaign engaged consumers to visit the Hershey's website for hundreds of recipes. Website traffic increased threefold within weeks of the launch.

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DonMulkeyCREATIVEDIRECTionARTDIRECTion