The Pitch
Ah, the pitch – whether it's for new business or a new campaign for an existing client, it's the lifeblood of every agency. And a chance for creatives to hop out of the box now and again. Hard to say how many pitches I've been involved in both as a staffer and a freelancer, but here's a handful of ideas I developed that, for one reason or another, never made it past the conference room door. Until now.
NIKE AFTERWEAR
is a concept that asks, "What if Nike launched a line of fine tailored clothing?" Well, here's how I interpreted that. Not with well known professional "Nike" athletes, but with real high school athletes.
LEVIS UNDERNEATH
Let's be brief: What if Levi's made women's undergarments out of finely woven stretch denim? Simple.
INKKAS FOOTWARE
partnered with LucasFilms to launch a Star Wars themed line of shoes to coincide with the release of the latest film in the franchise. For this campaign we used digital, OOH and print to reach the target audience.
Much like the Jedi, Inkkas is out to save the world – one shoe at a time. As part of the 1 Shoe 1 Tree project, Inkkas plants one tree for every purchase. In partnership with TreesForTheFuture, Inkkas is helping reforest the world to provide sustenance for local populations in developing countries around the world.
