Senior Quality Life Council
Even in the best of times, many seniors find themselves isolated and alone, some with no place to call home. The Corona virus has only amplified the problem. SQLC provides a number of services for this most vulnerable segment of our society.
This campaign uses social media, OOH and PSA videos, It was intended to bring the issues facing our elderly population to the forefront, and to recruit volunteers to join the Be-A-Friend program to actively engage with seniors in their hometown.