Sheltered in place during the Corona Virus outbreak has been a challenge for everyone in every walk of life. To keep myself occupied and keep my creative juices flowing, I decides to challenge myself to come up with a new ad or ad campaign every day for 30 days. These are some of my more successful concepts for a variety of brands, not actual clients mind you, but hey you never know.
Thirty Day AD Challenge
NIKE AFTERWEAR
is a concept that asks, "What if Nike launched a line of finely tailored clothing?" I interpreted that not with well known professional "Nike" athletes, but with real All American
high school athletes.
Photos by Jeff Dietz.
LEVIS LINGERIE
The brief: What if Levi's made women's undergarments out of denim? Simple and clean.
VIRGIN GALACTIC
WITH COKE
I combined two briefs to created a co-branded ad. The Virgin Galactic brief was to promote luxury space travel. The Coke brief was to position Coke as an ultra-premium brand. If you've got the scratch to afford a trip to the moon, you would expect everything about the trip to be ultra-premium by association.
MARVEL BREWING
The brief: What if Marvel started a brewer. This one largely turned out to be a fun exercise in packing design with a little advertising thrown in.
FORD BABY TOUGH
This was a fun one. The brief: How would you promote children's toys if they were
"Built Ford Tough."
TJ'S FITNESS
is a local gym that offers a full spectrum of fitness programs for individual, families and teams. I created a new logo and posters.
MIRALAX
Well, you know what it's for. A number of years ago while working very late, a group of fellow creatives at Ogilvy got into a discussion about the best euphemisms for doing number two. All these years later I thought it would be an unconventional way to advertise the brand.
MAOLI' SKINCARE
This work was created as part of a Kickstarter campaign to raise funds to begin full-scale production, and establish distribution and fulfillment networks for this line of all natural skin care products.
VICKS ZZZQUILL
Nothing beats a good night sleep. Vicks ZzzQuill helps you fall asleep and stay asleep, even when the world around you refuses to sleep.
insurrection
On January 6, 2021 we discovered just how fragile our democratic republic is. We must remember the reality of what almost happened that day and all those involved. Before, during and after.
