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Ah, the pitch – whether it's for new business or a new campaign for an existing client, it's the lifeblood of every agency. And a chance for creatives to hop out of the box now and again. Hard to say how many pitches I've been involved in both as a staffer and a freelancer, but here's a handful of ideas I developed that, for one reason or another, never made it past the conference room door. Until now.
is a concept that asks, "What if Nike launched a line of fine tailored clothing?" Well, here's how I interpreted that. Not with well known professional "Nike" athletes, but with real high school athletes.
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