How do you drive traffic and reduce churn when your wireless company is being taken over by another carrier? For AT&T, our team created a campaign around the strength of their wireless network. We used "Signal Bars" to demonstrate its superiority. Consumers saw they were buying a plan backed by a powerful wireless network.
The campaign was so well received that when Cingular acquired AT&T Wireless, they continued to use the signal bars in their advertising campaigns.