AT&T WIRELESS – american idol

AT&T Wireless was the primary sponsor of American Idol for several seasons. Our mission was to create work that promoted text messaging as the best way to cast your vote for your favorite performers. And vote they did. Texting quickly became the leading way to vote.

ROLE:

Creative Director

Art Director

DonMulkeyCREATIVEDIRECTionARTDIRECTion